It's really hard to find good data on the subject. However, I serendipitously found some interesting and insightful data on how Augmented Reality increases sales conversion rates. Thank you Hidden Creative. Their research revealed a 135% increase in likelihood to buy when experiencing an augmented reality version of a product versus looking at a product image. Their research also discovered that AR has a positive impact on value perception - with the survey particpants valuing the AR product 33% higher than the non AR product.
We're hoping to see both an increase in conversion from our AR implementation at Tesco, as well as a reduction in returns.
It's great to see Hidden Creative sharing this data so openly. I hope we can do the same when we get the results back from Tesco.