Still in prototype, but we're pretty excited about what we've done. Coming to a Tesco.com near you soon for all you Harry Potter fans out there.
For all you Star Wars fans out there....this is a demo of what we're working on with a Lego(R)model of the Millenium Falcon - fancy playing with the Millennium Falcon at home before you buy it? Not only does it zoom around the room, it also shows the actual texture of the product in 3D - so it looks like the real thing. Also it's exactly to scale - so you get a really good idea of the actual size of what you're buying.
It still needs a bit of work before we go live with it on Tesco. But you can see the current - non animated - version on their AR site right now.
That's Pete by the way, he's our CTO. A Very Clever Man.