We had a hugely exciting day yesterday as our press release about the Tesco launch went out, we even had Aunty Beeb on the phone.  To add to all of that excitement, there was an executive visit to one of the Tesco branches & the great and the good of Tesco's leadership board got to play with augmented reality themselves.  All the feedback was very encouraging.

We're thrilled that today we've had lots of great coverage, check out the really positive comments in the Mashable article which has been re-tweeted over 1,000 times.

Mashable: http://mashable.com/2011/11/16/augmented-reality-catalog/

BBC:  http://www.bbc.co.uk/news/technology-15771023

Retail Gazette: http://www.retailgazette.co.uk/articles/44432-tesco-to-trial-augmented-reality-instore

Marketing: http://www.marketingmagazine.co.uk/news/rss/1104715/Tesco-free-shelf-space-augmented-reality-trial/

The Drum: http://thedrum.co.uk/news/2011/11/17/tesco-launches-augmented-reality-service