The official Tesco augmented reality video is now finished and we're really pleased with it.  It's a step by step guide for how to use the augmented reality on  The voice over recording was done by an actor called Derek Riddell who was Ashley Jensen's husband in Ugly Betty (amongst other things).  We think he did a great job. Do you? It's on our home page, check it out now!
We had a really long, busy and fun day shooting our Tesco "How To" video.  The concept behind it was simple - we needed to clearly explain how to use Tesco's augmented reality shopping experience.

We had a real live guinea pig in Vicki, a Tesco mum (and clubcard holder) - she didn't know what she was going to be doing and it's no exaggeration to say that she was absolutely blown away when she saw her first augmented reality product!  We had to drag her away from the computer at the end of the day.

The film is now in the editing room and the voice over is being recorded on Monday - we hope to have it live on Tesco's website on Tuesday.  So watch this space...

In the meantime, here are a few snaps from the day.